Essay --

INTRODUCTIONAdvertising foundation mean many different things in todays world. When advert first was genuine it was done by would of mouth and the classic flyer or poster, which is the traditional media. Then it moved up to using broadcast media such as radiocommunication to help capture a bigger audience. After that it moved towards the television where an even bigger audience could be reached. Lastly companies started to realize the shear add of traffic that was generated by the Internet.The Internet first started to get popular in the mid 1990s. Where only people with high tech computers and that could afford the service had the Internet. Of billet the Internet did not look the way it does now during that time. There were no pop up ads, java, banners, or graphics that made a consumer purchase a product because they saw it on the Internet. One main reason that there was none of this was because the Internet could only use dial up. Of course allone knows how slowly that was, so picture trying to upload or update a website at that pace with huge files. We all know that this would take a very commodious time eventually making the company lose money. With the turn of the coulomb close by not only did we enter a new century but we entered a new age of the Internet. The introduction of a cable modem drastically increased the Internet population. With speeds up to almost one hundred clock faster then dial up there was no comparison. With this new invention companies soon started to ease off on some parts of their advertising campaign and focused more on advertising on the Internet.So what is Internet Advertising? Internet Advertising is a way of marketing work or products on the World Wide Web. This can be done through search engine o... ... right people by increasing the cognisance about the product, its benefits and drawbacks. This is important for the success of a business.There is both good and dark side of Internet advertising, including for soci al networking sites. As alluded to earlier, Internet marketing can manifest in negative, sometimes downright irritating, ways. Advertising malpractice can broach both the ethical and the legal. In e-mail marketing, knowing what constitutes spamming and what is legitimate advertising is passing important.Internet threw open the plethora of opportunities for enormous scaling of business, thanks to the wide scope of expanding as well as popularizing the business by way of online advertisement. Now, every kind of business no matter big or small businesses can expand itself by way of online advertising where there are massive users across the whole world.