Buyer Behaviour and Analysis Essay Example | Topics and Well Written Essays - 2000 words

vendee Behaviour and Analysis - Essay ExampleConsumers believe that a good defect name symbolizes richly quality. The purpose of this study is to identify the reasons behind the adherence of consumers towards results that have a high trademark control. create a good brand image is every firms objective. It helps to gain superior return over other firm in the industry and leads to generating higher(prenominal) sales. In order to develop brand image it is essential that the product is of high quality and meets customer requirements correctly. In respect of consumer behaviour, it is seen that consumers are by and large driven towards purchasing those products that have a good brand image. High brand image establish better quality products which helps attracting greater number of consumers. In case of high end products, brand image is also associated with luxury and greater social impact. A healthy brand image is therefore seen to entice consumer behaviour in a positive way (Nan dan, 2005).The market for a single product hind end be flooded with numerous brands. It becomes difficult for consumers to decide which one is of the best quality. Instead of wasting season analyzing each brand, they are motivated to buy those products that already have a good reputation in the market. Consumers believe that quality and reputation go hand in hand. When consumers purchase a product that has a high brand image they automatically develop a trust upon the brand and view it to be of high quality (Jamal and Goode, 2001).Many consumers feel an increased level of satisfaction when they use a product that has high brand image. Brands are seen to infuse certain emotions and actions upon the behaviour of consumers. Such cognitive and virtual attributes of brand image drives consumers into purchasing specific products. It is seen that when an individual wears a branded watch, they experience a higher level of satisfaction although there is technically not much of a difference between a branded watch and an